Project Merit: Natural Resources Management

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Marstel-Day LLC (Fredericksburg, Va.) for providing management, support, and coordination for a campaign marking the centennial of the 1916 Migratory Bird Treaty between Canada and the United States. During the year, the U.S. Fish and Wildlife Service (FWS) ran a national awareness and public education campaign to galvanize efforts to protect migratory birds. Marstel-Day provided creative public outreach, print/radio coverage, and social media strategies to engage nations, agencies, NGOs, businesses, and citizens to take action for birds, in addition to tracking the impact of the campaign. Campaign successes included: continued international cooperation and commitment highlighted at meetings among President Obama, Prime Minister Trudeau, and President Peña Nieto; an Embassy event in Washington DC launched the next 100 years of bird conservation across the western hemisphere; over more than 300 activities and 60 partnering organizations reached over 1.5 million people about the importance of migratory bird conservation; and a one-week social media campaign reached 702,000 people, with 1,500 people pledging to take action for birds.